Healthy Way Market
Grocery • Produce • Supplement • Organic • Local

Healthy Way Market

Healthy Way Market, located in downtown Sturgeon Bay, is an independently owned grocery store
committed to providing local, organic, and delicious food to our community.
Click Here to Shop Online

Welcome to our Market

Our mission is to serve as a community market with a passionate commitment to a sustainable food system, clean products, affordability, and great service.

Adam Goettelman
Healthy Way Market

Downtown Delicatessen

We’re proud to offer customers a delicatessen in downtown Sturgeon Bay. We offer made to order sandwiches, salads, and grain bowls along with takeaway options for lunch, dinner, and more!

We try to use the cleanest ingredients, organic or better when possible. Everything is made from scratch using quality meats and cheeses by our skilled kitchen crew with love! Our meats are antibiotic free and humanely raised. We have many gluten free and vegan options!

About the Store

We are a proud member of the Independent Natural Food Retailers Association (INFRA). INFRA is a purchasing cooperative owned and governed by independent natural and organic food retailers of all sizes working together to leverage our voice in the industry.

Albert Stuart opened The Healthy Way in April of 1994 as an acupuncture and smoothie bar. It was then purchased by Fred and Dawn Witting, who turned it into a healthy food and supplements store. Adam Goettelman, the current owner, bought the business in 2015. Adam had been a produce supplier to the Healthy Way through his farm.

Today, the friendly and diligent staff and downtown location truly make this Sturgeon Bay’s community market.

Our Values

Every decision we make for our store is made with the environment in mind. That includes choosing vendors who make sustainable choices using biodegradable packaging, composting, recycling packing materials, upgrading to energy efficient equipment and purchasing renewable energy credits.

1. We care for the earth by promoting organic, regenerative agriculture, and biodynamic farming methods. Healthy soil leads to healthy lives.
2. We are committed to sourcing products with clean ingredients.
3. We support each individual’s quest to learn more about healthy living.
4. We act with honesty, integrity and transparency.
5. If a mistake is made, we take responsibility and we make things right.
6. We are committed to honoring each customer with outstanding service.
7. We are flexible and innovative – we don’t always do what we always do.
8. We grow small businesses along with our own.
9. The small things matter.
10. We improve constantly.


We’re proud to support local vendors and producers.

We work with as many local and regional suppliers as we can. It’s important to us because locally owned businesses create more jobs in our communities. Compared to chain stores, locally owned businesses put more money into the local economy, enriching the whole community. During the first COVID outbreak, it became clear the regional food system remained stronger and more resilient than the national distribution chain. Another reason to support our friends and neighbors!


Our Suppliers

We’re diligent about knowing where our food comes from and using our mission to create positive change to ensure a vibrant and sustainable food system. We’re proud to support companies doing great work by delivering products that are good for our families, environment, and community.

Our vendors are proud members and committed companies with the below organizations:

Check out our Monthly Sales Flyer here to view all of our monthly sale items!



Monday - Saturday

8:30 am to 7 pm


9 am to 5 pm


Contact Our Market

Our mission is to serve as a community market with a passionate commitment to a sustainable food system, clean products, affordability, and great service.


Call our Market: 920-746-4103
or fill out the contact form to send us an email



Healthy Way Market

Providing fresh, local, and whole foods to the community since 1994.