EAT WELL
 BE SWELL 

Healthy Way Market,

Discover an exceptional array of groceries and supplements designed to nurture both you and the planet. Our mission is to serve as a community market with a passionate commitment to a sustainable food system, clean products, affordability, and great service. Stop in and browse or place your grocery order online for pick-up!

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HEALTHY WAY KITCHEN

Your Local Downtown Delicatessen Made-to-order sandwiches, salads, and grain bowls along with takeaway options for breakfast, lunch, dinner. Many gluten-free and vegan options available. Grab ‘n’ go, order at the counter, or order online to pick up!

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HEALTHY WAY MARKET

Groceries and Supplements for a Healthy You and a Healthy World. Our mission is to serve as a community market with a passionate commitment to a sustainable food system, clean products, affordability, and great service. Stop in and browse or place your grocery order online for pick-up!

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OUR
VALUES
IN ACTION

1

We care for the earth by promoting organic, regenerative agriculture, and biodynamic farming methods. Healthy soil leads to healthy lives.

2
We are dedicated to sourcing products with clean ingredients and partnering with vendors who prioritize sustainability. Our suppliers are proud members of organizations like BCorp, USDA Organic, Regenerative Organic Certification, Fair Trade, and others.
3

We support each individual’s quest to learn more about healthy living.

4

We act with honesty, integrity and transparency. If a mistake is made, we take responsibility and we make things right.

5

We are committed to honoring each customer with outstanding service.

6

We improve constantly. We are flexible and innovative – we don’t always do what we always do.

7

We grow small businesses along with our own. We work with as many local and regional suppliers as we can. It’s important to us because locally owned businesses create more jobs in our communities. Compared to chain stores, locally owned businesses put more money into the local economy, enriching the whole community. During the first COVID outbreak, it became clear the regional food system remained stronger and more resilient than the national distribution chain. Another reason to support our friends and neighbors!

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We are a proud member of the Independent Natural Food Retailers Association (INFRA), which is a purchasing cooperative owned and governed by independent natural and organic food retailers of all sizes working together to leverage our voice in the industry.

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Our-Roots

OUR ROOTS

Albert Stuart opened The Healthy Way in April 1994, originally as an acupuncture and smoothie bar.  It was then purchased by Fred and Dawn Witting who transformed it into a hub for wholesome foods and supplements. In 2015, Adam Goettelman assumed ownership, having previously supplied produce to The Healthy Way from his farm.

Today, the friendly and diligent staff of our downtown location truly make this Sturgeon Bay’s community market.

EAT WELL, BE SWELL!

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